Brown's original video has over 2 million views on Instagram and over 19 million views on TikTok. In the video, Brown says her hair has been in the same style for "about a month" but it's not by choice. She then goes on to explain that she ran out of her usual Got2B hair spray, so she opted for something else: Gorilla Glue adhesive spray.
A post shared by Tessica (@im_d_ollady)
Since applying the spray, Brown hasn't been able to get the glue out of her hair and washed it "about 15 times," she said. She then told her followers "don't ever, ever use this on your hair," while holdingup the bottle of Gorilla Glue.
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Brown then posted another video of herself on Instagram putting shampoo on her hair and showing it did nothing. Instagram accounts like The Shade Room, a trending-news page that has over 22 million followers, has begun sharing her video.
A post shared by Tessica (@im_d_ollady)
Viewers have become invested in her story
As more and more people became invested in the outcome of Brown's hair journey, people began sending over well-wishes and recommendations on how to break the seemingly unbreakable Gorilla Glue bond. Brown posted an update on February 5, telling her followers she would be trying a method including dousing her hair in tea tree oil and plastic-wrapping it — which was a bust. She posted the same update with the words "Epic fail" written over it in bold.
A post shared by Tessica (@im_d_ollady)
Medical professionals on social media also did what they could to provide help. Dr. Dustin Portela, who has over 1 million followers on TikTok, posted a video offering assistance and explaining different ways that could get the glue out, including using acetone.
@208skindoc ##duet with @im_d_ollady gorilla glue hair spray ##dermatologist ##dermreacts ##208skindoc ##hair ##gorillaglue
♬ original sound - Tessica Brown
Still, nothing seemed to work, and Brown — who went from having 10,000 followers on Friday to over 609,000 on Monday — posted a video that included a photo of the outside of an emergency room and a snippet of someone adding unknown substances to her hair. In the snippet, Brown seems to be uncomfortable as she squirms around in the chair and covers her face.
A post shared by Tessica (@im_d_ollady)
Among the people invested in her story was Chance the Rapper, who tweeted about his support of Brown. She later posted a screenshot of the tweet on her Instagram account and thanked him.
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A post shared by Tessica (@im_d_ollady)
On Monday, she posted yet another update, in which she said she appreciated all the support she had been receiving and asked that everyone "continue praying that I can get through this and keep my hair."
TMZ reportedBrown spent 22 hours in the emergency room.
Gorilla Glue posted a statement about the 'unique incident'
Gorilla Glue released a statement on Monday on Twitter, which said: "We are very sorry to hear about the unfortunate incident that Miss Brown experienced using our spray adhesive on her hair. This is a unique situation because this product is not indicated for use in or on hair as it is considered permanent."
—Gorilla Glue (@GorillaGlue) February 8, 2021
The statement added: "Our spray adhesive states in the warning label 'do not swallow. Do not get in eyes, on skin or clothing." It suggested using the product on materials such as "paper, cardboard, wood, laminate, and fabric."
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"We are glad to see Miss Brown has received medical attention from her local medical facility and we wish her the best," the company said.
Brown has raised money on GoFundMe
Brown started a GoFundMe campaign with an original goal of $1,500, but she had made almost 10 times that on Monday with an overall donation amount of $10,000. The page does not specify what the funds will be used for.
TMZ also reported that Brown was considering legal action. While she said the label on the bottle she used mentioned keeping the product away from skin, eyes, clothing, it had no caution against using the adhesive on her hair. "Tessica felt it was okay because the product said multi-use," the publication wrote.
Browndid not immediately respond to Insider's request for comment.
