Common issues when running TikTok Ads [Agency Solution] (2024)

Mega Digital

Insufficient balance in the designated payment method

When your TikTok Ads account balance is insufficient, insufficient funds are available to cover the cost of your advertising expenses. TikTok requires advertisers to maintain a balance in their account, which is then used to pay for the ads served on the platform.

If your account balance is insufficient, TikTok cannot deduct the necessary funds to run your ads. As a result, your payment will be unsuccessful, and your ads may not be served to your intended audience. This can lead to disruptions in your advertising campaigns, decreased visibility, and missed opportunities to reach potential customers.

Payment method not accepted by TikTok

TikTok generally accepts standard payment methods like credit cards, debit cards, and specific digital wallets. However, there may be instances where certain types of payment methods are not accepted. These can vary depending on your geographic location, TikTok’s policies, and partnerships with payment providers. All of this can lead to TikTok system being unable to process transactions.

Technical glitches during transaction processing

Technical glitches refer to unexpected errors or malfunctions within the payment system or during the transaction process, leading to payment failures. These glitches can arise from various factors, such as connectivity issues, server problems, or software bugs. A technical glitch disrupts the normal flow of the payment transaction, resulting in an unsuccessful payment.

Mismatch in Payment Information

Advertisers often encounter incomplete payment information errors when attempting to run ads on the platform. TikTok requires thorough verification of your identity and payment details to ensure a secure and trustworthy environment. Failure to complete the verification process can result in declined payments.

TikTok has specific guidelines and policies that govern the content allowed on the platform, and ads must adhere to these guidelines to ensure a positive user experience. When an ad is not approved, it means it did not meet TikTok’s standards and will not be served to users. So, what are the main causes that lead to this problem?

Using restricted content or imagery

TikTok has strict guidelines for ad content, aiming to maintain a safe and positive environment. Restricted content includes explicit/adult material, violent imagery, hate speech, discriminatory content, or community guidelines violations. Adherence to these guidelines is essential to ensure ad approval.

Including copyrighted materials without licenses

TikTok respects intellectual property rights and requires advertisers to obtain the necessary permissions. Adhering to copyright laws ensures your ads comply with guidelines and are more likely to be approved.

Stating false or misleading claims

False or misleading claims in TikTok ads refer to statements or representations that are inaccurate, deceptive, or intended to mislead the audience. Here are some examples of what could be considered false or misleading claims, such as 100% natural, beautiful overnight,…

Performing low-quality creatives

Low-quality creatives can include ads that are blurry, pixelated, poorly designed, or lacking in creativity. Such ads may fail to capture users’ attention and communicate your message effectively.

Using mismatched materials for ads

Inconsistency in ad creative refers to a mismatch between the ad content and the landing page or website users are directed to after clicking on the ad. This mismatch can result in a negative user experience and feedback, affecting the ad’s performance and approval.

Promoting restricted/prohibited products

Certain products or services are restricted from advertising on TikTok, including tobacco, drugs, weapons, and adult content. If your ad promotes any of these prohibited items, it is highly likely to be rejected, banned, or result in the suspension of your TikTok ad account.

Experiencing issues with TikTok ads not delivering or spending can frustrate advertisers. There can be several reasons behind this problem, and let’s see what those are right below!

Limited ad inventory availability

Ad inventory refers to the available space for displaying ads on the platform. High demand, specific targeting criteria, or time-sensitive campaigns can contribute to limited inventory and put higher-bid or better-targeted ads above yours. This can lead to limitations in your ad performance.

Targeting restrictions

TikTok has strict targeting restrictions to ensure a safe user experience. Ads falling within restricted categories may have limited delivery or face disapproval. Sensitive topics, controversial content, and age-restricted products often have stricter targeting limitations.

Ad approval delays

The platform has a review process in place to ensure that ads meet their guidelines and policies before they are approved for display. During peak times or periods of high ad volume, the review process may experience delays, resulting in longer waiting times for ad approval.

Budgeting problems

Several factors can contribute to these issues, including setting an inadequate budget, bidding strategies, and the competitiveness of the ad auction. Therefore, make sure to have sufficient budget for your ad campaign and a detailed strategy, especially during the festive seasons.

Running TikTok ads can be a powerful strategy for reaching a vast and engaged audience. However, it’s important to navigate and overcome the common challenges that arise in the process. From payment errors and ad disapprovals to limited delivery and ad suspensions, advertisers must stay vigilant and proactive. Save all these tips and have your ads run smoothly with better results!

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